There are already tons of sites that go into this topic. Just google the terms, as that’s how I pretty much got into this.
Recently, I’ve discovered the world of WordPress and started implementing WordPress in this blog, and for the blogs of my hotels. I have one hotel that has a fairly significant conference center and realized we have TONS of amazing events that I could easily post pictures for.
In addition, for the hotels that you’re implementing a lot of changes (such as breakfast items, upgraded furniture, etc), it makes it easy for you to publicize them as you can see here.
All of these sites I was able to create on my own. I have some basic HTML skills that I learned through the “copy and paste” method. All of these skills can be learned through Google and trial-and-error methodology if you’re willing to put in the time. You’ll also need to deal with hosting providers. But you really only need one hosting plan, and you can host WordPress sites for multiple domains through your one hosting plan.
Hopefully, I’ll be able to show how my strategy is actually bringing in “real” money.
Sometimes, you won’t know the full potential of some of these sites until you just jump in and try through trial and error. I’ve found WordPress to be amazingly powerful and somewhat easy to use.